"While other brands are still showcasing products, CHILL PLANET is already showcasing a lifestyle."

From May 22nd to 24th, during the 26th Shanghai International RV Camping & Outdoor Exhibition hosted by Route Network, CHILL PLANET, under the NEW GONOW Group, once again became a phenomenal hit. As the only brand for which the organizer exclusively created a dedicated RV lifestyle exhibition space, CHILL PLANET presented a comprehensive display ranging from its campsite ecosystem to service offerings. With overwhelming popularity and impressive transaction data, it has initiated the peak summer travel and tourism season, solidly securing the center stage in the summer RV travel market.

Leading with Data | Summer Market Ignited Early

Market response is the best proof. CHILL PLANET leads the RV travel sector with solid figures. According to internal statistics, during the exhibition, CHILL PLANET attracted over 100 groups of potential customers and secured on-site orders worth tens of thousands of RMB. Downloads of the CHILL PLANET app surged, RV rental business revenue was substantial, with summer bookings accounting for over 60%, locking in the peak travel period in advance. Sales of the supporting CHILL Coffee also hit a daily record, far exceeding targets.

These numbers not only demonstrate market recognition of the CHILL PLANET platform's value but also send a clear signal—the summer 2026 peak season for RV travel has been ignited early by CHILL PLANET.

Breaking Through with Scenes | Immersive Experience Wows the Venue

Different from traditional exhibition models, CHILL PLANET appeared as a "representative of the RV camping lifestyle area," creating an immersive scene integrating RV display, camping leisure, coffee socializing, and service consultation. From the campsite atmosphere to functional zones, it authentically recreated the daily life of hitting the road in an RV, allowing visitors to directly experience the freedom and charm of the RV lifestyle.

This "what you see is what you get" scenified presentation made the CHILL PLANET booth the focal point from the first day. Numerous visitors stopped to inquire and experience the vehicles onsite, with many families making rental reservations and signing letters of intent on the spot. Meanwhile, the CHILL mobile coffee cart, paired with the outdoor relaxation setup, attracted young crowds for spontaneous check-ins and shares. The lightweight combination of "coffee + RV + camping" effectively bridged the brand with general consumers and demonstrated CHILL PLANET's operational capability to leverage lifestyle content for traffic and user engagement.

Ecosystem Upgrade | Full Lifecycle Service Loop

As a benchmark brand in China's RV ecosystem operation, the CHILL PLANET platform now integrates core functions such as travel products, campsite bookings, RV sales, RV rental/management, and owner events. This year, with the continuous improvement of its business system, the platform has added used RV transactions and RV management services, further completing the full lifecycle chain of "Buy-Play-Rent-Manage-Change" for RVs.

At the exhibition, these new services became hot topics. Existing RV owners focused on management services to address pain points like vehicle idleness and low utilization; first-time RV users could flexibly choose cost-effective used RVs or rental experiences. From "buying an RV" to "living a lifestyle," CHILL PLANET is redefining the value logic of RV consumption, making lightweight and convenient RV life within easy reach.

Momentum Leap | From Traffic IP to Industry IP

As the strategic core of the NEW GONOW Group in the RV travel sector, CHILL PLANET is the best C-end representation of the Group's integrated "Manufacturing + Service + Operation" strategy. Evolving from its initial "breakout" to now "deep cultivation," CHILL PLANET is achieving a splendid transformation from a traffic IP to an industry IP. Being invited to the Shanghai RV Show and having a dedicated RV lifestyle exhibition space is authoritative endorsement of CHILL PLANET's industry standing—this isn't just participating—it's hosting the main stage.

Making RV life simpler, making every departure worthwhile. CHILL PLANET will continue to deepen its integrated "Platform + Scene + Content + Service" model, consistently leading the new track of domestic RV travel.