「In the wave of cultural and tourism Consumption Upgrade, the RV ecological business segment under the New Gonow Group has handed in a remarkable report card. Taking the Quyexingqiu Shenxianju RV Camp as a breakthrough, through innovative operation and coordinated development of the entire industrial chain, it has successfully achieved explosive business growth and become the focus of the industry. 」

The innovative practice of the Quyexingqiu Shenxianju RV Camp fully demonstrates the New Gonow Group's ability to explore and operate in the cultural and tourism field. In April this year, the camp focused on the three core elements of "innovation, vitality, and user experience" and made precise efforts in the two dimensions of product upgrading and marketing innovation, achieving remarkable results. 

In terms of product innovation, the camp broke the traditional operation mode and successfully built the first research and study camp for primary and secondary school students in Xianju. By carrying out characteristic activities such as practical education, summer and winter camps, the seasonal operation problem of traditional camps has been effectively solved, and a stable second revenue curve has been opened up. At the same time, the camp carefully created the immersive consumption scene of "Go Wild Bar", integrating coffee, light food and Xianju specialty drinks at low cost, successfully attracting young consumers to clock in and experience, and greatly boosting the secondary consumption of catering. In addition, the "Go Wild Food Market" project, through in-depth cooperation with local brands, created a special agricultural product market, realizing the in-depth integration of agriculture, culture and tourism, strengthening the brand characteristics of the camp and injecting new impetus into rural revitalization.

 In the field of marketing innovation, the camp has built a complete digital marketing matrix. Centering on mainstream platforms such as Douyin and Rednote, it has achieved full - domain marketing coverage through diversified means such as official account operation and influencer visits. The remarkable data confirms the success of innovative marketing: In May, the monthly turnover on Douyin was nearly one million yuan, a month - on - month increase of 130% and a year - on - year increase of three times; In June, the cumulative turnover exceeded two million yuan, and the monthly increase of Douyin account followers was as high as 1000%. It also ranked among the top in the "Popularity Ranking of Comfortable Hotels in Taizhou" and the "Hot Sale Ranking", becoming a benchmark project for the integration of culture and tourism in Taizhou. 

The success of the Quyexingqiu Shenxianju RV Camp is a vivid practice of the New Gonow Group's strategy of coordinated development of the whole industrial chain. With the deep technical and quality advantages accumulated in the field of RV R & D and manufacturing, the group provides high-quality accommodation carriers for the camp; while the user feedback and market demand collected by the camp in the operation process promote the iterative upgrading of RV products. At the same time, efficient marketing and promotion will push high-quality products and services to the market, continuously enhance brand influence, attract more customers, and form a virtuous circle of business growth. From the R & D and manufacturing of RVs, to the planning, construction, operation and management of camps, to marketing and service guarantee, the New Gonow Group has successfully realized the full chain connection from the production end to the consumption end. 

As the cultural and tourism consumption develops towards diversification and personalization, the RV ecological business of New Gonow Group has broad prospects. The Quyexingqiu Shenxianju RV Camp will continue to deepen the scene experience, launch the theme activity season, and launch featured activities such as the "Bayberry Picking Festival" and the "Danzhu River Tracing Adventure"; develop more low-cost interactive scenes to further enhance the sense of participation of tourists; at the same time, establish in-depth cooperation with surrounding scenic spots and homestays, carefully design high-quality tourism routes, and achieve resource sharing and mutual benefit and win-win results. 

Innovation never stops, and there is no limit to adventure. New Gonow Group will continue to adhere to the concept of innovative development, deepen the coordinated development model of the entire industrial chain, and continuously explore new paths for the integration of culture and tourism, injecting strong impetus into the high-quality development of the Group. At the same time, it will also provide a replicable and popularizable model for the development of the RV ecological industry.